Videos comprise maximum portion of the media in markets like online education / training, news, entertainment, TV, advertisements and so on. However, most of the videos that are published today are in fact just ‘videos’ – scenes with sound. Onion.tv wishes to change this landscape. They help content companies enhance these videos into rich media experience that delivers value to audience and thus get maximum returns for the content companies.
The company plans to sell the product offering initially to educational / training companies and has special discount offering for schools and universities. The company has launched a free service to help enhance videos available on YouTube. At Techcrunch50, the company launched their product in beta (http://beta.onion.tv) and also announced an exciting contest ‘Enhance videos to win cash prizes of – $101, $51, $21, and $11‘.
Video publishers now can integrate relevant information with audio / video and make their media more rich and useful. For example, educational companies can integrate a simple DVD-like table of contents with the videos, or even synchronize notes, code section and related material like Wikipedia pages with the video. This will help users enhance their learning experience. On the other hand, event companies can integrate tags, notes, comments to the event video and even synchronize a presentation with the video. This will help their users skim, filter, and search or even share parts of video with others, thereby making event videos much useful, as events typically cover wide range of topics and have diverse audience. Similarly, content companies in news, entertainment, and advertising can integrate their media with relevant content to enhance the experience of their users.
For details, visit www.onion.tv
About TechCrunch50
Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason Calacanis, the TechCrunch50 conference provides a platform for early-stage, and frequently unfunded, companies to launch for the first time to the technology industry’s most influential venture capitalists, corporations, angel investors, fellow entrepreneurs and the international media. Companies are selected to participate exclusively on merit. TechCrunch50 is supported by corporate sponsors Google, Microsoft, Bing, MySpace and Facebook, as well as venture capital and legal-advisory firms including Sequoia Capital, Charles River Ventures, Founders Fund, Redpoint Ventures and Perkins Coie.